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Pay-Per-Click

Targeted traffic to your website

Pay-per-click or PPC advertising is one of the most efficient ways to advertise on the Internet. It requires a good investment, but the return on investment is great as well. What’s better? When you have a time crunch and need to create awareness regarding your brand in the shortest period, PPC campaigns are effective.

When you pay for every click

PPC advertising and campaigns allow you to advertise on search engines such as Google, Yahoo and Bing. The reason for their immense popularity of PPC campaign is that you as an enterprise can define the crowd that needs to be targeted for your website. Unlike other forms of advertising, wherein you can’t really narrow down your target audience, in this form of advertising you can.

Determining who comes to your website is a great opportunity especially if your product or service is of a specialized nature. There is no point of spending money on a larger pool of audience, when you are looking for a niche audience.

A PPC campaign is also cost effective in the sense that you pay only for the clicks for your website. Which means that even if your banner appears 1000 times but is clicked 100 times, then you pay for the latter. This way you only pay for the clicks that are actually interested in your offering. This proves that your ad spend is highly controlled as you don’t end up paying money for people looking at your ad.

Quality clicks and outstanding results

PPC Campaigns can go wrong for a number of reasons. You don’t want your website to have a spike in hits that don’t convert into sales. At Redefining IT, our team of PPC Experts have worked on numerous campaigns and have a robust approach to every new PPC project we take up.

We not only get the keyword mix right for your brand, but we also test the ad copy we create for you. We understand that your brand needs to stand out compared to your competitors and thus we design ads that compel the right target group to visit your website.

Redefining IT is consistent, dedicated and detailed. We not only plan and execute, but we also analyze ongoing campaigns. We give you thorough feedback on conversion analysis, what works for your brand and what doesn’t. To know more about our PPC solutions and systematic approach to PPC campaigns, get in touch with us!